This document is like a lot of other brand documents. This is where you will find things like what our brand voice is, our personality is and who our target audience are. But this document is also unlike a lot of other brand documents. Which means this will have our intrusive thoughts, wildest ideas, and most importantly, a sense of silliness and soul. The liberty to talk as friends, because at the end of the day, that’s what we are about. A deeper connected world.

Why we do what we do?

What exactly do we do?

Our Values

Who we are


How we building our community:

At Awright, we're building something different—a product crafted in public, with transparency and a community-first approach that defies traditional marketing norms. How we gather is how we live, and this document ensures that everyone—whether you’re part of the team, a host, a guest, or an artist —shares in this vision.

Join us in Sharing Stories:

Guidelines for our Content Strategy

Tenets that drive the stories

What We're Asking For


Partner With Us


Contact us:

Email: [email protected] Follow us: Instagram / LinkedIn


Awright. Let’s Gather!